Sales
Apollo
Apollo is a contact database with search and email sequences. A free plan covers a limited number of credits.
- leads
- CRM
Freemiumapollo.io
Best AI tools for outbound sales
Outbound splits into finding people, sending email, coaching the rep, and handing the work to an automated SDR. The tools below are the ones listed for those jobs. They are alphabetical inside each group, not ranked.
A CRM is the system of record, not the outbound tool. HubSpot and Salesforce Agentforce are listed separately for that reason.
How to choose
Start from the missing piece. Clay and Apollo build the list. Instantly sends cold email from many mailboxes. Lavender scores a draft before you send it. Gong and Outreach work from calls and sequences the team already runs. 11x and Artisan sell an automated SDR that researches prospects and sends outreach. If the leads already live in a CRM, read the HubSpot and Salesforce Agentforce listings before adding another sender.
CRM listings: HubSpot and Salesforce Agentforce.
Find people and send email
Clay researches accounts. Apollo is a contact database with a free credit allowance. Instantly is for cold email campaigns, not a full CRM. Lavender reviews the email before it goes out.
Sales
Clay
Clay builds lists of people and companies and fills in details from many data sources. Teams use it to research accounts and draft outreach.
- leads
- enrichment
- outbound
Paidclay.comSales
Instantly
Instantly sends cold email from many mailboxes and helps warm them up. It is built for outbound campaigns, not a full CRM.
- cold email
- outbound
Paidinstantly.aiSales
Lavender
Lavender scores a sales email and suggests edits before you send it. It runs as a browser extension inside common email tools.
- coaching
Freemiumlavender.ai
Calls, sequences, and an automated SDR
Gong records sales calls. Outreach helps with sequences and who to contact next. 11x and Artisan each sell an AI worker aimed at outbound.
Sales
11x
11x sells AI workers for sales. Its digital SDR, Alice, researches prospects and sends outreach.
- SDR
- outbound
- agent
Paid11x.aiSales
Artisan
Artisan offers an AI sales worker called Ava that finds leads and runs outbound. It is aimed at teams that want an automated SDR.
- SDR
- outbound
- agent
Paidartisan.coSales
Gong
Gong records sales calls and turns them into notes, deal warnings, and coaching. It is sold to revenue teams.
- call recording
- coaching
- CRM
Paidgong.ioSales
Outreach
Outreach is a sales engagement platform. Its AI features help reps write sequences, summarize calls, and pick who to contact next.
- sequences
- coaching
Paidoutreach.ai
Categories
8 tools in this guide on AgentAtlas. Each card links to the listing, and the listing links to the official site.